Sports, business, & globalization

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# Sports, business, & globalization
### GEOG 30793
### May 23, 2019

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## Today's agenda

* Overview: sports business

* Sports branding, marketing, & geography

* Case study: "Black and Yellow"

* Geographies of globalization and sport

* Case study: China and the Houston Rockets

* Case study: The international appeal of Manchester United

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## Sports business

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## Sports business

.footnote[Source: [MarketingCharts.com](https://www.marketingcharts.com/wp-content/uploads/2014/10/PwC-North-American-Sports-Market-Forecast-2013-2018-Oct2014.png)]

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## Sports business

.footnote[Source: [Statista.com](https://www.statista.com/chart/10253/the-worlds-most-valuable-sports-teams/)]

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## Sports marketing

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## Sports marketing

Includes:

* Marketing _the competition itself_ (e.g. games, events)

* Marketing _products by way of the sports entity_ (e.g. endorsements, branding)

* Concept: _geographic personality_

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## Sports marketing and geography

.footnote[Source: [CityPages](http://www.citypages.com/news/twins-territory-stretches-into-wisconsin-according-to-baseball-fandom-map-6537215)]

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## Sports marketing and geography

.footnote[Source: [gofrogs.com](http://shop.gofrogs.com/COLLEGE_TCU_Horned_Frogs_Auto_Accessories/TCU_Horned_Frogs_State_Shape_Keychain)]

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## Uniforms and place branding

* [NBA City Edition jerseys](https://news.nike.com/news/nba-city-edition-uniforms-2018-19)

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## Case study: sports branding and place identity in Pittsburgh

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## Pittsburgh: "Black and Yellow"

.footnote[Source: Wikimedia Commons]

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## "Blue Collar Team In A City Of Champions"

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## Manufacturing jobs in Pittsburgh

.footnote[Source: BLS.gov]

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## Professional services jobs in Pittsburgh

.footnote[Source: BLS.gov]

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## "Black and Yellow"

.footnote[Source: [Pittsburgh Post-Gazette](http://www.post-gazette.com/local/city/2018/01/25/Pittsburgh-zoning-remove-Sprint-banner-atop-Mount-Washington-lamar/stories/201801250177)]

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## "Black and Yellow"

.footnote[Source: [Sports Illustrated](https://www.si.com/extra-mustard/2014/09/04/pittsburgh-steelers-mrs-t-black-gold-pierogies)]

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## Geographies of globalization and sport

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## Globalization

.footnote[Source: Foundation for Economic Education]

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## Globalization in geography

Theoretical concepts:

* _World systems theory_

* _Time-space compression_

* _De-territorialization_ and _re-territorialization_

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## Globalization and business

.footnote[Source: [US Chamber of Commerce](https://www.uschamber.com/series/above-the-fold/global-supply-chains-explained-one-graphic)]

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## Globalization and sports

.footnote[Source: [HoopsHype.com](https://hoopshype.com/2017/12/26/philadelphia-76ers-ben-simmons-joel-embiid-injury-teammate-on-off/)]

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## Global fame and athletes

* [ESPN Magazine World Fame 100](http://www.espn.com/espn/feature/story/_/id/26113613/espn-world-fame-100-2019)

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## Case study: China and the Houston Rockets

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## Yao Ming

.footnote[Source: [12up.com](https://www.12up.com/posts/4332625-rockets-announce-date-they-ll-retire-yao-ming-s-number)]

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## The Rockets and China

.footnote[Source: [NBA.com](http://www.nba.com/article/2016/10/09/houston-rockets-chinas-team)]

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## The Rockets, China, and branding

.footnote[Source: [CBSHouston.com](http://houston.cbslocal.com/2015/02/24/rockets-and-harden-looking-ahead-to-clippers-not-mvp-race/)]

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## Case study: the international appeal of Manchester United

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## Manchester United: a global brand

.footnote[Source: [ManUtd.com](http://www.manutd.com/en/Fanzone/Local-Supporters-Clubs.aspx)]

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## Premier League support around the world

* [Interactive map of Premier League Twitter followers](https://interactive.twitter.com/premierleague/#?mode=team&teamId=all)

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## Manchester United in China

.footnote[Source: [CityAM.com](http://www.cityam.com/233328/bayern-munich-beat-manchester-united-and-barcelona-in-social-media-race-to-win-over-chinese-football-fans)]

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## Manchester United in China

* [Video: Manchester United's popularity in China](https://www.cnbc.com/2016/03/24/english-premier-league-member-manchester-united-targets-china-after-tough-season.html)

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## Next up: Cities, recreational space, and leisure activities

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